Privacy Policy

1. Dr. Oetker North America Website

This privacy policy is applicable to Dr. Oetker’s activities in North America and the Dr. Oetker North American web site located at www.oetker.ca (“the Website”) and may be different than the privacy policy posted at the Dr. Oetker’s international web site www.oetker.com.

Visitors’ (“you”) use of the Website is subject to the terms and conditions of this privacy policy. In any case, by submitting personal information via an active information collection point on the Website, you specifically consent to the collection, use, and dissemination of such information in accordance with this privacy policy.

2. Gathering and Using Your Personal Information

The only personal information that we will collect is the personal information that you knowingly provide to us when you communicate with us through the Website, or by any other means, such as submissions, contests and communications to the Website. No personal information is gathered without your consent. You always have the ability to refuse to consent to the collection, use or disclosure of your personal information.

When we do collect personal information, we use it only for the purposes described in this privacy policy or for the purpose indicated when it was collected (for example, consumers who write to us for free recipes will receive these recipes and we will not use their contact information for any other purposes).

In certain limited circumstances, we may be required or permitted by law to disclose your Personal Information, such as to the police in the course of a criminal investigation.

Personal Information collected on the Website belongs to [Dr. Oetker Limited] and may be transferred to a purchaser of all or some of [Dr. Oetker Limited’s] assets or business.

3. Contact Us

If at any time it is unclear as to the reason we are requesting your information, or the purpose the information will be used for, or if you have questions, concerns, or complaints about your privacy or your personal information, you may contact us at the address listed below. We will inform you of our complaint procedures and will assist you in resolving the situation.

[Dr. Oetker Canada] can be contacted at customer_service@oetker.ca.

4. How We Care For Your Personal Information

We will not knowingly or deliberately forward your information to a third party without your consent or except as otherwise provided for in this privacy policy. This includes selling, leasing, or making your information available to a third party. If we decide to change our privacy policy we will post the changes here. However, if we make material changes to the way we use your personal information we will ask for your consent before we do so.

Please note that we work closely with a select group of third parties, such as marketing and promotional agencies or data processors, in order to facilitate the operation of the Website and to make the Website more enjoyable for visitors. Often, these third parties support programs and other activities related to the Website for which your personal information is required. As a result your personal information may be transferred to one or more such third parties for activities and processing relating to these purposes. Additionally, we ensure such third parties follow the same policies that we follow in order to guarantee the safety of your personal information.

At any time after you have submitted your personal information for whatever reason, if you wish to withdraw your consent for our use of such information you may do so subject to legal or contractual restrictions and reasonable notice. If you withdraw your consent, we will inform you of the implications of such withdrawal; in some cases the withdrawal of consent may prevent us from providing you with goods or services in the future. To withdraw your consent, simply contact us and advise us of what personal information you no longer wish us to use. We will at any time, at your request, provide you with a copy of any personal information that we are holding about you.

[Dr. Oetker Limited] uses commercially reasonable steps to keep any personal information which it collects about you secure from unauthorized access, deletion or alteration, but, as with any communication of personal information over the Internet, there is a risk that data will be intercepted or otherwise interfered with by third parties. [Dr. Oetker Limited] will have no liability to you if your personal information is intercepted or otherwise interfered with by third parties. You should take precautions to ensure that your personal information is not accessed by others; such precautions include the use of passwords and encryption and turning off your computer when you are finished using it.

5. What Is Personal Information

For the purposes of this privacy policy, “personal information” means “any information about an identifiable individual, and includes:

Phone Number
Email Address
Date of Birth

6. Gathering Information with Cookies

On our website we use first -and third-party cookies to analyze user activity and to improve our services for you on the websites. The cookies contain no personally identifiable information. By using our websites, you are consenting to the use of these cookies.

On this website the following services of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) are enabled:

Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. Google Analytics uses “cookies”, that is text files, which are saved on your computer and enable an analysis of your use of the website. The information generated by the cookie concerning your use of our website including your IP address (“usage data”) will usually be transmitted to a Google server in the USA and stored there.

Please note that on our websites we use a “gat._anonymizeIp()” script an extension of Google Analytics which ensures that your IP addresses are anonymized after geolocation (“IP masking”). By means of the activation of the IP anonymization, your IP address will be shortened in advance by Google within the member states of the European Union or in other countries that have signed the Treaty on the European Economic Area. Only in exceptional instances is the full IP address transferred to a Google server in the USA, where it is then truncated. 

Google will use this information on behalf of us in order to evaluate your usage of our website, compile reports on website activity for us, and render us further services that relate to website and internet usage. The IP address transmitted by your browser within the parameters of Google Analytics will not be associated with any other data held by Google. This data will only be passed on to third parties on the basis of statutory regulations or for the purposes of processing order data. In no case will Google link your usage data with other data stored by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser; however please note that in this case you may not be able to use the full functionality of this website. In addition, you can avoid the collection of data generated by the cookie, and data related to the use of the website (including your IP-address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available under the following link.

Detailed information on Google Analytics can be found under this link:


Google Analytics Advertising Features (DoubleClick)

In addition to Google Analytics (see above) the analytics advertising feature DoubleClick is enabled on this website. Consequently, further data is collected by means of a Google cookie, which exceeds the standard implementation of Google Analytics. To this end, in addition to Google Analytics cookies our website uses third-party cookies.

The DoubleClick feature serves the purpose of presenting you with relevant ads from us and from third parties. Your browser is assigned an ID number (ID) as a pseudonym in order to check which advertisements have been shown in your browser and which advertisements have been clicked on. The use of DoubleClick cookies enables the display of advertisements based on previous visits to our and other websites on the internet. The information generated by the cookies is transferred for evaluation to a server in the USA and stored there by Google. The data will only be passed on to third parties on the basis of statutory regulations or within order data processing. In no case Google will link your usage data with other data stored by Google. 

You may refuse the use of cookies by selecting the appropriate settings on your browser; however please note that in this case you may not be able to use the full functionality of this website. In addition, you can avoid the collection of data generated by the cookie and related to the use of the website by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available under the following link. Alternatively, you can also deactivate the DoubleClick cookies on the Digital Advertising Alliance website via the following link.

Furthermore, the above information on “Google Analytics” also applies to the Analytics Advertising features.

Detailed information on DoubleClick can be found under this link:


Google Adwords

This website uses Google AdWords, an analytics service provided by Google Inc. and Conversion Tracking within the parameters of Google AdWords. Google AdWords uses cookies which are stored on the hard disk of your computer (so-called “Conversion Cookie”) when you click on an ad displayed by Google. These cookies become ineffective after 30 days and are not used for personal identification. If you visit specific pages of our website, Google and we can track whether that page was accessed due to the clicking on a specific ad. Data obtained through use of conversion cookies are used for statistical reporting for AdWords customers who employ conversion tracking. These statistics tell us the total number of users who clicked on an ad displayed by Google and were forwarded to a page having a conversion tracking tag. 

In addition to conversion tracking we also use remarketing features.

The Google Remarketing feature allows us to reach users who have previously visited our website. This way we can present users of this website who are already interested in our products or services with our ads on other websites of the display network. AdWords also determines what common interests there are and shared characteristics among users of our website based on user behavior on websites in the Google Display Network in the last 30 days and contextual search engine data. Based on this information, AdWords then finds new prospective customers to market to whose interests and characteristics are similar to those of users of our website. Target-audience-specific remarketing occurs through use of cookies in combination, such as Google Analytics cookies and Google DoubleClick cookies, in the browsers of the website users.

If you wish to opt out of tracking, you can block its use by preventing the installation of cookies by selecting the appropriate setting on your browser (disable option). or by following the link below and installing the plug-in provided there: 

https://www.google.com/settings/ads/plugin. You can also deactivate the use of third-party cookies by visiting the deactivation website of the Network Advertising Initiative under  http://www.networkadvertising.org/choices/and proceeding according to the opt-out there. 

The above information on “Google Analytics” also applies to Google Adwords.

Further information on Google Adwords can be found under these links:


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