Working as a Digital Marketeer specializing in Social and Content at Dr. Oetker has been an exhilarating journey, seamlessly blending my passion for creativity with the world of food. From day one, I've had the privilege of contributing to an innovative team that understands the power of storytelling in the digital landscape.

At Dr. Oetker, the emphasis on social media and content marketing is not just a strategy; it's a commitment to engaging our audience in meaningful ways. Crafting compelling narratives around our diverse range of products, I've witnessed firsthand how our digital efforts resonate with consumers and build lasting connections.

The dynamic nature of the job keeps me on my toes, from brainstorming content ideas to executing captivating social media campaigns. It's incredibly rewarding to work alongside talented individuals who share a collective vision of bringing joy to our customers through innovative digital initiatives.

Online or offline meetings?

Both have their advantages. But I prefer offline meetings due to the more personal and direct connection with people. 

What's your favorite project you've worked on here?

One of my favorite projects here was organizing a Social Media Influencer Day for our winter product range - Taste of Winter. We brought together a diverse group of influencers who shared their experiences with our holiday-themed products. It was rewarding to see the influencers' genuine excitement and creativity in showcasing our seasonal offerings.

Pizza or cake?

I have a sweet tooth, so it has got to be cake. The simple pleasure of enjoying a slice of cake never fails to make me smile.

Hannah, our company's Purpose is "Creating a Taste of Home." What dish reminds you of home?

There's a dish that instantly transports me back to the warmth and comfort of my childhood —Grandma's Chicken and Leak Pie. The mere mention of it brings forth a flood of memories, each bite laden with nostalgia.